CW: Riley Cleave, Elle Prendergast, AD: Juliana LaPorta
Everyone loved Fanta as kid, but as childhood memories became forgotten, Fanta seemed to have gone with them. That’s why we brought Fanta back like we never left (because we never left) with The Fanta Comeback Tour. This comprehensive campaign pushes Fanta to the spotlight using nostalgia and a hint of rock and roll through a multimedia experience that puts the FAN back in Fanta.
Case Study
Print, straight off the press
Who says delivery trucks can’t be tour buses?
Turning marquees into billboard
This tour a lit
Make sure you don’t miss out
Not a comeback without merch