IN STORE
SOUND
APP
KIOSK
THE ASK
Develop a strategy, brand identity and launch campaign for a new dispensary.
THE DELIVERY
Fifth Sense, a dispensary that offers a full sensory experience, provides a transparent and holistic shopping journey that bridges the gap between expectation and reality in the cannabis industry, while also highlighting its homegrown background and commitment to high-quality products.
WHY 5TH SENSE?
Fifth Sense refers to the sense of smell, which inspired this creative execution. "Fifth" nods to Adolphus Busch V, the owner of the dispensary, while "Sense" highlights the sensory experience the dispensary offers.
A place to explain the science behind smell and feel, helping consumers make informed choices.
SENSORY EXPERIENCES
SIGHT
An in-store AR experience allows customers to immerse themselves in our cultivation process while they wait for their orders.
A place that highlights the quality of our products while teaching our customers exactly what to look for.
SMELL
TASTE
ID SHOWING ROOM
Two modes are available on every kiosk to ensure every customer feels included in the conversation.
In the Simpler Terms mode, an overview section is added that describes the strength of each product to minimize surprises.
OUT OF HOME EXPERIENCE
BACK WALL MURAL AND MERCHANDISE
A place where our customers can better understand how specific products make them feel beyond words.
To continue the sensory experience at home, each STiRiBLE (powder cannabis packet) purchase comes with a recommended recipe.
